Clik here to view.
5 Reasons Why Online Video Is So Persuasive
Video Genie lets customers record video testimonials Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t...
View ArticleClik here to view.
Top Ten Things Every Presenter Needs To Know About People: #9 — If You Want...
Recently I attended a fund raiser. The speaker got up and gave a pretty good speech (I think he could have used a speech coach!), but at the end he didn’t have a call to action. There were people...
View ArticleClik here to view.
How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new...
View ArticleHow To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can...
View Article4 Reasons Why Online Video Is Compelling & Persuasive
Why is online video so compelling compared to text? I’ve been in my video studio working on my new online video course (Designing For Engagement). It’s a lot of work to create my online video courses...
View ArticleHow To Get People To Do Stuff #5: What makes things go viral?
Why do some ideas, articles, videos go viral and others don’t? Check out these ideas and the research in the video: Here’s a summmary: Things go viral if one or more of the following is true: The piece...
View ArticleClik here to view.
How To Get People To Do Stuff
Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and...
View ArticleHow To Get People To Do Stuff #6: Hot drinks, soft pillows & heavy objects
Do you think you’d make different decisions if you were holding something heavy in your hand than holding nothing? Or if you were holding a cup of hot coffee instead of a cold drink? Sounds unlikely,...
View ArticleDesign For Engagement Live Video event
Join me on June 5th at 12 noon EDT for a FREE live video event via Livestream. Design for Engagement Live Website Critiques Wed Jun 5, 2013 12:00pm — 1:00pm EDT Come join me in a free live online...
View ArticleClik here to view.
Red Or Blue?: Research On Screen Color That May Surprise You
How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s...
View ArticleClik here to view.
365 Ways To Persuade & Motivate: #1 Direct Eye Contact Is Not Always Best
We’ve all been told how important it is to make eye contact when interacting with other people. Direct eye contact makes you seem trustworthy, confident, and interested in the topic you are...
View ArticleNew Series: 365 Ways To Persuade & Motivate
If you’ve been following my blog posts for a while you probably know that a few years ago I did a series called “100 Things You Need To About People”. It was a popular series that finished in April of...
View ArticleClik here to view.
365 Ways To Persuade & Motivate: #2 Use The Word “Because”
In the first blog post of this new “365″ series I cited new research on eye contact. But sometimes I think it’s important to go back to “foundational” (i.e. old!) research. So #2 in the series comes...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #3 Small Steps
One of the best ways to motivate people is to stimulate a desire for mastery. People are naturally curious and this curiosity helps people master their environment. People want to learn, improve, and...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #4 Give People Autonomy
In the previous blog post in this series I wrote that one of the best ways to motivate people is to stimulate a desire for mastery – and that breaking things into small pieces and showing progress...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #6 Reward Every Time To Establish A New...
Rewards are one of the most common ways that people think of to get other people to do stuff. In the talks that I give on the topic I tell people that rewards are actually one of the least effective...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #7 Give Rewards Unpredictably To Sustain A...
In the last blog post I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is...
View ArticleClik here to view.
365 Ways to Persuade And Motivate: #8 Use The Right Reward
Since starting to write the last few blog posts on rewards I’ve had some questions on what is a reward. So I thought I’d take this blog to write about what makes a reward a reward and how to pick the...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #11 Identify The Operating Self-Story
Someone knocks on your door. You recognize him as a kid from your neighborhood. He’s selling popcorn as a fundraiser for a club he belongs to at school. The club is trying to go to the state...
View ArticleClik here to view.
365 Ways To Persuade And Motivate: #12 – Give them a warm beverage
You have an important meeting with a client first thing tomorrow morning. The main contact, Jeremy, is unhappy with some of the deliverables on the last project. He has been a little cold and distant...
View Article
